UNDO Labs is a New York and Istanbul-based design and innovation studio that rethinks our environmental relationship with man-made products. We do this by redesigning simple products in an innovative way and offering a carbon offset mechanism through which users of our products can "undo" the environmental damage created by some of the items they use. More on this mechanism below.
Our first such product is UNDO Laces, an innovative take on the plain old shoelace.
Why a shoelace as our first product? The shoe is one of the most environmentally damaging items we wear due the raw materials used and intensity of manufacturing processes. According to an MIT study, a typical shoe has a carbon footprint of 30 pounds of CO2. 25 billion shoes are sold in the world per year - the carbon footprint of the global shoe industry is close to that of the entire country of Italy! So we created our first product to undo the damage of the shoe industry.
Here's how it works: You buy a pair of undo laces, UNDO Labs offsets the carbon footprint of a pair of shoes by purchasing carbon offset credits from a wind energy, solar energy or reforestation project on your behalf. We do this by going through 3rd party carbon offset vendors. If everyone in the world had an UNDO Lace for every shoe they owned, the carbon footprint of the entire shoe industry would be offset!